Bringing you to your target audience
The Client: A leading global food company
The Challenge: The client had a newly launched infant formula that provides the nutrients that every child deserves. In efforts to promote this new product, they were exploring an efficient and less labour intensive marketing strategy to increase awareness of their new product among healthcare professionals in Singapore. MIMS was the best go-to partner to elevate the client’s new product awareness among healthcare professionals in Singapore.
The Solution: MIMS is Asia’s leading provider of medical information, marketing & communication services connecting healthcare communities. Capitalising on the touchpoints between new parents and healthcare professionals, MIMS devised a marketing campaign targeted at General Practitioners (GPs), Paediatricians and Obstetrics & Gynaecology Specialists. Tapping on MIMS’ multi-channel marketing platforms, MIMS engaged more than 4,000 doctors to help the client reach its marketing objective.