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The Client: A leading global pharmaceutical company
The Challenge: A leading global pharmaceutical company had the opportunity to present new data and analyses at the 2017 American Society of Clinical Oncology’s (ASCO) Annual Meeting. The ASCO Annual Meeting brings together more than 32,000 oncology professionals in the field to discuss state-of-the-art treatment modalities, new therapies, and ongoing controversies in the field. To capture this significant event, MIMS came on board to provide editorial support across MIMS’ multi-channel marketing platforms.
The Solution: MIMS Marketing Platform has a dedicated team of medical journalists to deliver your brand’s voice to your key target audience. Creating content that expresses the client’s brand, MIMS helped to feature the client’s participation at the conference. Beyond that, MIMS also tapped on one of its specialities, Email Marketing Solution, to ensure the content reached the client’s target audience. This initiative reached out to 5,000 specialist doctors with an email open rate of 22%.