Achieving results with MIMS
The Client: A leading pharmaceutical company
The Challenge: Riding the waves of Singapore’s silver tsunami, the client saw a renewed interest in the role of primary healthcare professionals in Singapore. Tapping on this opportunity, the client organised a healthcare symposium which aims to attract professionally active General Practitioners (GPs) to tackle the health issues surrounding an ageing population. MIMS was the ideal go-to-partner for the client to achieve their event objective.
The Solution: MIMS provided the client with a 360-degree marketing solution not only to drive attendance at their healthcare symposium but also to engage doctors who were not able to attend. Through an integrated email marketing campaign, MIMS reached out to more than 3,300 GPs to drive sign-ups for the client’s event. Beyond just driving GPs to the event, MIMS also developed a Continuing Medical Education (CME) webinar together with the client for post-event engagement with the doctors.