Our Leadership

Jimmy Young is responsible for Australia and New Zealand’s Acute Care business and has been with MIMS Group for 10 years. The acute care portfolio consists of all hospitals, technology partners, education, research and aged care.

Jimmy started his career in ehealth and health informatics with 20 years industry experience working with leading clinical and technology corporations that include DXC Technology and Orion Health promoting clinical solutions to various healthcare providers, insurers and government. In each of these roles he was involved in designing business strategy, product development from conceptual design right through to marketing, sales, training and implementation.

Kumar leads the Primary Care business unit for Australia and New Zealand as the Business Development Director. Under his leadership, the MIMS Primary Care business unit for ANZ develops the account strategy and business plan, both internally and in partnership with our clients.

He is responsible for driving strategic engagement and growing commercial relationships with our clients; to increase new sales and revenue of each account in accordance with targets and leverage our strong brand and relationships with each client to drive growth in ANZ and look for new opportunities.
Kumar applies knowledge of the business and its constituent workflows to conceive and position value-added solutions to promote sales and revenue growth. He has a proven track record in developing strong, high level business relationship within the account and establish dialogue, to connect more deeply into the client to provide knowledge and solutions.

Kumar was a Medical Editor with MIMS for over 2 years before joining the business team and has deep knowledge and understanding of the editorial process and MIMS database.

Prior to joining MIMS, Kumar led a team in Primary Care community pharmacy in Sydney as a manager and specialized in working with Residential Aged Care facilities for nearly 10 years.

Kumar has a BPharm with Honours from The University of Auckland.

Dawn is the Director of Operations for CCM Australia. Having built the Australian arm of the business over two decades from scratch, Dawn’s expertise has developed through the recruitment of healthcare professionals, to team building/management, and ultimately domestic and international business development.

Dawn’s skillset is unique and comprehensive. It encompasses executive management, business development and an unparalleled knowledge of the practices, policies and procedures of the medical recruitment industry. In a career spanning two decades and 3 continents (the Middle East, UK/Ireland and Australia/New Zealand), her proudest achievement is the dedicated team of high performing professionals who facilitate Australasian-based recruitment throughout the Middle East, Europe. Dawn’s development of the domestic market now sees recruitment volumes into Australian medical facilities surpass those of the Middle East.

Originally from Ireland, in 2004 Dawn relocated to Australia and was responsible for the start-up of CCM Recruitment in Australia. Under Dawn’s leadership, the team are now working with clients who represent the largest and best-known healthcare institutions in the Middle East, Ireland, Channel Islands and Australia. Their standards are high, and their expectations are exacting.

Pending bio

Lara has been working in the healthcare communicationss field since she graduated from the East China University of Science and Technology.

In the past 10 years, she has been working in MIMS Group and had experienced different type of works: from ad-hoc projects like medical writing, conference and event implementation to overall brand strategy consultant and promotion campaign generation. Her broad connection to the market and in-depth understanding about the critical needs of target audience, enable her to provide insights to client during collaborations.

As a leadership member, Lara inspires her team and brings a wealth of experience to them. She has a good command of clients and internal management ability, which ensured the continued growth and development of our client partnerships.

Luni has been working for more than a decade since he graduated form Kansai International University in Japan, and for the last 7 years he has been working in the headhunting industry.

In 2018,he joined  MIMS Career Business Team and engaged in the medical talent introduction industry. He is open-minded and optimistic, and he can properly handle  difficult and stressful situations.

As the leader of his team, he leads his team in building relationships with customers, providing solutions and meeting needs.

Takuya has more than more than 10 years’ experience in healthcare recruitment industry.

He started his career with SMS Co., Ltd. in Japan in 2009 and worked with MIMS since 2017.

Christine is the Senior Business Director of Drug Listing for Hong Kong & Singapore. She is a dynamic veteran with 30+ years of experience in the pharmaceutical marketing services industry.

Christine joined MIMS Group in 1991 and served in a variety of sales and marketing roles in medical journals, custom publications and drug directories for Taiwan, China, and Hong Kong. She held positions of Advertising Sales Manager, Business Manager, Marketing Services Manager, and Head of Division in the earlier years.

Apart from overseeing the Listing services in Hong Kong, Christine is also responsible for key account management of Japanese, European and US pharmaceutical companies.

Christine obtained her Bachelor of Arts degree from the Department of Chinese Literature, National Taiwan University, Taipei, Taiwan, in 1988.

Sigourney first graduated from the Hong Kong Polytechnic University in hotel and catering management; she then obtained a bachelor’s degree in business studies from DeMontfort University in 2005; and her master’s degree in healthcare system management from the Hong Kong Polytechnic University in 2012.

Sigourney has over 20 years of experience in meeting & conference management, including 7 years with the Federation of Medical Societies of Hong Kong, and her first 4 years with MIMS (2003–2007). Sigourney performed senior administrative roles for the Hong Kong Dermatology and Laser Centre and the Department of Ophthalmology of the Chinese University of Hong Kong before rejoining MIMS in 2011 as Head of Congress and CME Division.

Tarun Mataney is an experienced business leader with over two decades of expertise in healthcare business development, strategic partnerships, and market expansion across India and the Middle East. As Assistant Business Director at CIMS Medica (MIMS International), he drives regional growth by building strong collaborations with leading hospitals, pharmaceutical companies, and healthcare technology providers.

Tarun has extensive experience in developing digital healthcare solutions, clinical decision support initiatives, and large-scale Continuing Medical Education (CME) programs in partnership with global medical associations and healthcare institutions. Known for his strong stakeholder relationships and strategic execution, he has consistently delivered sustainable revenue growth while leading high-performing teams and expanding CIMS Medica’s presence across the MENA region.

He holds a dual specialisation in Finance and Marketing from the Indian Institute of Planning & Management, New Delhi.

Sonali Deshmukh is the Associate Business Director for the Clinical Decision Support (CDS) Division at MIMS, leading strategic growth and market expansion across the Asia-Pacific region.

With over 18 years of experience in healthcare business development and sales, she brings strong expertise in digital health transformation, strategic management, customer relationship leadership, and product positioning. Sonali has a proven track record of building high-value partnerships and scaling clinical decision support solutions across diverse healthcare ecosystems.

Driven by results and innovation, she is passionate about advancing safer, smarter healthcare through technology while continuously exploring new opportunities for sustainable growth.

Ruth is responsible for leading the marketing team of Drug Listing in Indonesia. She has been in MIMS Group for more than 10 years and is also involved in the editorial processes, production and distribution of drug reference books and publications in Indonesia.

Ruth is trained as a chemist working in quality control department before moving on to marketing roles in PT. Geoservices and PT. Sumber Mitra Agung Jaya. She brings with her years of marketing experience to MIMS Indonesia team.

Taiki serves as the President of PT. Senior Marketing System Indonesia, specializing in medical advertising solutions with a primary focus on B2C markets within the FMCG industry in Indonesia. In his role, Egawa is responsible for overseeing the company’s business growth, leading strategic planning, financial monitoring, and managing client relations.

Before joining PT. Senior Marketing System Indonesia, Egawa held the position of a field manager at a Japanese marketing company. Following the successful sale of the marketing company to a listed entity, he joined SMS Medical Ad as the General Manager to identify new market opportunities and develop strategies to expand the company’s reach and revenue.

In 2024, he was appointed to the role of President of PT. Senior Marketing System Indonesia.

With 16 years of experience in the healthcare industry, Peggy has recently stepped into the role of Associate Business Development Director of MedComms and MPF. Her career is built on a solid foundation of business development and commercial strategy, sharpened during her time at MIMS and DQ with a focus on high-impact medical marketing.

During her tenure at AZ, she led her team to achieve market leadership in targeted segments. Beyond commercial growth, she has successfully managed diverse cross-functional projects with a constant focus on operational efficiency and strategic alignment. She believes that success is driven by a Consultative and Diagnostic Approach, moving with a deep understanding of the current situation and the "why" behind it. By applying this Gap Analysis framework, she leads her team to identify specific unmet needs before proposing any solution.

An MBA graduate from Coventry University, she operates with the clear philosophy that there is no "standard approach" for each client. By combining deep client insight with a sense of urgency, she ensures her team moves effectively to deliver real impact for both the clients and the healthcare community. 

Kennesri has a Bachelor’s Degree in Business Administration with a backrgound in Public Relations and Sales Management. She has close to 20 years’ experience in managerial roles across multiple industries – including real estate, automotive and hotel management – prior to venituring into the healthcare industry. Kennesri has been instrumental in developing new strategies for Melorita Healthcare, resulting in quicker processing of candidates and envisioning the onbording process. She was promoted to the role of Director in 2018.

Elvie is the Business Director of Listing Division in Malaysia and Singapore.

She started her career at MIMS in 2014 as a Business Manager and have since grown within the company, advancing from Senior Business Manager to Group Business Manager to her current role.

With over 20 years of experience in sales, marketing and customer relationship management, Elvie is passionately persistent in exploring new opportunities and tackling challenges.

Nigel leads the Client Services and Project Delivery teams for Singapore and Malaysia for MedComms. His key role is to ensure client service excellence across projects ranging from publications, events and digital projects.

Nigel has gained health communications experience across 3 APAC markets, having worked both with big pharma and global health communication agencies. His area of expertise is in brand strategy, multi-channel marketing, creative communications across various health communication verticals ranging from HCP, Consumer, OTC, DTP, Public Health and Publications.

His experience in communications has also given him a deep understanding on Consumer and HCP behaviors, developing targeted messaging strategy and in optimising the offline and online communication solutions for health brands.

Richard is the Country Representative of MIMS Philippines, at the same time he serves as the Business Director for Medical Marketing in Philippines.

Richard has over 25 years of experience and success within the pharmaceutical industry in the areas of General Management, Leadership, Sales Force Effectiveness, Marketing Management, and Business Development. He started his career at GlaxoSmithKline where he helped launch some of GSK’s biggest brands, including Seretide, Augmentin and Virlix. Prior to his current position, Richard served as Country Manager for two multinational companies: Dexa Medica and Alkem Laboratories, Ltd. He was heavily involved in helping them launch their subsidiaries in the Philippines and improving their competitiveness in the market. His in-depth experience in the pharmaceutical industry helps him in recognizing issues and providing solutions for the different pharmaceutical companies, especially now that he is with one of the biggest healthcare media agencies in the Asia Pacific Region.

Charie is currently the President of Medical Staffing Resources Inc. which is based in Makati, Philippines.

Charie is a top caliber Staffing Executive with over 20+ years of experience and success within the field of recruitment. Her expertise lies with International Recruitment, Executive Search, and Recruitment Process Outsourcing in the areas of Business Development, Operations, Leadership, Strategic Recruitment, Event Management and Client Management/ Client Retention from a multinational manpower provider both local and abroad.

She gained experience and training from top Executive Searches, Overseas agencies and Hospital in the country. Prior to her current position, she started as the Operations Manager with MSR and has helped the company increase deployment by gaining more clients from 5 to 70+ as of today. With her passion in healthcare recruitment, she was able to bridge clients and jobseekers in landing their dream jobs abroad.

Yuji serves as the President of SMS Philippines Healthcare Solutions Inc. With nearly a decade of experience in post-merger integration (PMI) and management, Yuji began his career at Recruit Co., Ltd., a leading IT and human resources services company in Japan.

Following this, he transitioned to SMS Co., Ltd., where he oversaw the management of acquired companies in Malaysia and led the operations of Medical Staffing Resources, Inc., an acquired company in the Philippines.

Since 2021, Yuji has assumed the role of President at SMS Philippines Healthcare Solutions Inc., delivering specialized marketing services in the healthcare sector to clients including major consumer goods companies and over-the-counter pharmaceutical companies.

As Business Director, George will lead our MedComms in Singapore, building and deepening client partnerships, growing our footprint and enhancing digital solutions.

George brings over 15 years’ experience in pharmaceutical and healthcare across APAC, the Middle East, the US and Latin America.

George’s professional bases have included the UK, Malaysia, Hong Kong and Singapore. He holds an MSc in Immunology and Allergy from The University of Nottingham and a BSc (Hons) in Biotechnology (major in Human Health Science) from the University of Malaya. His continuous learning journey in business and brand management has garnered professional certificates from Harvard Business School, London Business School and The Open University.

Outside work, he enjoys reading, running, discovering local cuisine and mentoring rising talents.

Joseph is the Senior Manager of Business Development & Marketing at MIMS, where he oversees the Business Development for Clinical Decision Solutions (CDS) across Singapore, the Philippines, China, Vietnam, and Indonesia, while leading the regional Marketing team. He drives market expansion, strategic partnerships, and commercial growth for Clinical Decision Support solutions, working closely with healthcare institutions, HIS vendors, and distribution partners across Asia.

With a multidisciplinary background spanning Big-4 advisory, financial planning & analysis, and regional B2B healthcare IT sales, Joseph brings a strong blend of strategic thinking and operational execution. He has led multi-country growth initiatives, pricing transformation programmes, and strategic partnerships across Southeast Asia.

Joseph holds an MBA from the National University of Singapore and a Bachelor of Commerce (Honours) from The University of Melbourne. He is passionate about building scalable commercial models, strengthening partner ecosystems, and positioning digital health solutions to enable safer medications and better patient care.

Hyun Jeong (Lydia) has been leading the Medical Marketing Group in KIMS since 2017. While working in the healthcare field for over 15 years, including KIMS and pharmaceutical companies, she has developed insights into Korea’s healthcare industry.

Since joining KIMS, she has been leading various projects through client-centric approach and innovative solutions. She contributed to the success of clients’ marketing activities by identifying their needs and proposing optimized solutions.

Under her leadership, KIMS Medical Marketing business unit has become a locally recognised agency – forging strategic partnerships and building its reputation for excellence.

Pending bio

As Business Director, Lup will oversee the operations in Thailand with a focus on sustainable growth for our MedComms, MPF and Listing business, through the development of our people and processes, to enable a competitive client-centric approach.

Lup is a highly experienced leader with over 30 years of experience in the pharmaceutical industry. He graduated with a BSc Hons. in Medical Microbiology from Bristol University, UK.

A returning member of MIMS, Lup was previously the MIMS VP of MedComms and MPF for Hong Kong, (Taiwan, and Japan). Previously, he has held positions in both sales and marketing, locally, regionally, and globally for Boehringer Ingelheim, predominantly with an APAC focus. His last position was the Head of Business Excellence and Innovation (Commex) for AstraZeneca Thailand.

Ash is the Associate Business Director, Medical Communications  for MIMS UAE business. He is Egyptian but also lived in many parts in the Middle East as well as Canada and Hungary. He is currently living in Dubai.

Ashraf has 25+ years of advertising experience across many sectors. His journey into healthcare started in 2016 when he launched Dubai Medical Tourism and then managed a huge activation for Bayer.

He worked in McCann Health and then Ogilvy Health. He previously worked on huge campaigns such as a global communication project for Meningitis (Pfizer), a 360 Comms campaign for Diabetes (Viatris) and won a yearly retainer for Allergan Aesthetic Business.

Ashraf likes to travel, especially to beach destinations and where kitesurfing is possible.

As Business Director, Tam oversees the business operations in Vietnam, aiming to expand our client footprint for our MedComms, Listings, MPF and related digital solutions, as well as strengthen our services capability.

She has more than 12 years’ working experience in the pharmaceutical & healthcare industry. She graduated as a PhD in Medical Chemistry from Imperial College London, UK.

Prior to joining MIMS, Tam worked in various positions with a focus on business development, strategy, portfolio & launch management, and digital HCP engagement with big players such as AIA, MHD Pharma, Sanofi, Sandoz and Zuellig Pharma. Her last role was as Commercial Director of Docquity Vietnam.