Hong Kong (SAR)

PRODUCTS & SERVICES

We provide tailored solutions to leading pharmaceutical companies and established healthcare institutions across the world.

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Drug Listing

MIMS Drug Reference provides healthcare professionals with today’s drug prescribing information customised to each country’s healthcare setting (available in print, digital and mobile).

Pharmaceutical companies can be assured that the products they have listed with MIMS can be accessed conveniently by healthcare professionals.

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Marketing Platform

We provide comprehensive coverage in award-winning magazines such as MIMS Doctor, MIMS JPOG and MIMS Oncology. Coverage includes local and regional industry updates, expert opinions, case studies, medical symposium highlights and more.

To enhance the effectiveness of outreach initiatives towards the healthcare community, we provide the following services:

  • Advertisements
  • Targeted email marketing
  • Market research and surveys
  • Materials for Continuous Medical Education (CME)

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Medical Communications

We have a large team of medical communications writers, editors, creatives and project managers who collaborate to build compelling content for different uses. This can be for materials such as technical documents and dossiers, clinical papers and manuscripts as well as educational and brand-driven promotional materials.

Our team is capable of providing customised solutions suited to your business needs.

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MIMS Hong Kong
Business Team

Victor Bong Wright

President, Medical Marketing
Executive Vice President, Medical Communications

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Victor Bong Wright
President, Medical Marketing
Executive Vice President, Medical Communications

Victor leads the medical communications business unit as regional Executive Vice President. Under his leadership the MIMS medical communications business unit is becoming a globally recognised agency – forging strategic partnerships and building its reputation for excellence.

premium on leadership, inspiration and collaboration and has created a culture where the MIMS medical communications team can innovate and solve problems in a holistic way.

Prior to joining MIMS, Victor led teams at global pharmaceutical companies Pfizer and Merck, and at international healthcare agencies at OMNICOM, to launch blockbuster brands Lipitor and Vytorin, among others.

Victor has an MBA in marketing at Indiana University and B.A. in political science at Duke University.

Christine Fan

Senior Business Director,
Drug Listing, Hong Kong & Singapore

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Christine Fan
Senior Business Director, Drug Listing, Hong Kong & Singapore

Christine Fan is the Senior Business Director of Drug Listing for Hong Kong & Singapore. She is a dynamic veteran with 29 years of experience in the pharmaceutical marketing services industry.

Christine joined MIMS Group in 1991 and served in a variety of sales and marketing roles in medical journals, custom publications and drug directories for Taiwan, China, and Hong Kong. She held positions of Advertising Sales Manager, Business Manager, Marketing Services Manager, and Head of Division in the earlier years.

Apart from overseeing the Listing services in Hong Kong, Christine is also responsible for key account management of Japanese, European and US pharmaceutical companies.

Christine obtained her Bachelor of Arts degree from the Department of Chinese Literature, National Taiwan University, Taipei, Taiwan, in 1988.

Jasmine Chan

Director, Regional Operations, Medical Communications

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Jasmine Chan
Director, Regional Operations, Medical Communications

Jasmine Chan is the Director for Regional Operations in Medical Communications. Jasmine joined MIMS Group in 2010 as Head of Operations of Hong Kong and now oversees Medical Communications (Operations) for the region, providing day-to-day operational expertise and guidance and playing a leading role in developing and implementing strategic plans that support our pharma company clients’ objectives.

Jasmine obtained her bachelor’s degree in the UK, a master of science degree in hotel and tourism management from the Hong Kong Polytechnic University, and a postgraduate certificate in strategic public relations and crisis communication from the Hong Kong Baptist University. She has over 20 years’ experience in business operations, public relations, and managing a diverse range of top-calibre events worldwide. With her extensive experience gained in event companies, government departments and agency environments, she brings with her different perspectives on operations management and expertise in workflow and process planning.

Jose Miguel (Awi) Curameng

Director, Regional Medical & Society Engagement

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Dr Jose Miguel (Awi) Curameng
Director, Regional Medical & Society Engagement

Awi earned his MD from the University of the Philippines Manila and trained in emergency medicine. Writing and editing professionally since 1998, he brings valuable insight and scientific leadership to regional and global healthcare clients. His professional experience encompasses private healthcare financing, health policy development, and meeting management and organization.

Awi has 13 years of experience in organizing and managing advisory board meetings and workshops across multiple therapeutic areas, including oncology, pain medicine, neurology, urology, rheumatology and immunology. A member of the American Medical Writers Association, he has facilitated the work of numerous expert groups resulting in several landmark publications, including the latest Asia Pacific guidelines on the management of rheumatoid arthritis (2019) and axial spondyloarthritis (2019), and the Hong Kong consensus recommendations on the management of hepatocellular carcinoma (2015, 2018).

Sigourney Liu

Business Director,
Society Conference and Events

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Sigourney Liu
Business Director, Society Conference and Events

Sigourney Liu first graduated from the Hong Kong Polytechnic University in hotel and catering management; she then obtained a bachelor’s degree in business studies from DeMontfort University in 2005; and her master’s degree in healthcare system management from the Hong Kong Polytechnic University in 2012.

Sigourney has over 20 years of experience in meeting & conference management, including  7 years with the Federation of Medical Societies of Hong Kong, and her first 4 years with MIMS (2003–2007). Sigourney performed senior administrative roles for the Hong Kong Dermatology and Laser Centre and the Department of Ophthalmology of the Chinese University of Hong Kong before rejoining MIMS in 2011 as Head of Congress and CME Division.

Ian Willoughby

Business Director,
Medical Communications and Marketing Platform, Hong Kong

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Ian Willoughby
Business Director, Medical Communications and Marketing Platform, Hong Kong

As Client Services Director, Medical Communications s & Marketing Platform for MIMS Singapore, Ian leads a team that partners with clients, helping them to develop strong brand strategies and deliver engaging and effective communication plans.

Ian has worked in the healthcare communications industry for over 25 years within major pharmaceutical companies and healthcare advertising and medical education businesses, both in the UK and Australia. He has experience over a wide range of specialists, general practice and consumer health areas and has led the development of campaigns over a broad range of communication channels.

In his role at MIMS Singapore, Ian utilizes his wealth of experience and his focus on developing enduring client relationships to deliver positive results through industry-leading programmes.

Teresa Hui

Strategic Planning Director,
Regional Medical Communications and Marketing Platform

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Teresa Hui
Strategic Planning Director, Regional Medical Communications and Marketing Platform

Teresa Hui is the Strategic Planning Director who leads the design of insight-driven digital and multichannel strategies to ensure content and experience is relevant and engaging to the healthcare professionals.

Teresa graduated with a Bachelor Degree in Pharmacy and a Master Degree in Business Administration before embarking on a career in Sales and Marketing in the pharmaceutical industry.  She held various positions ranging from sales and brand management in Hong Kong to digital marketing in mainland China.  In her previous role as a digital marketer, she was the digital consultant to initiate and lead many new digital initiatives.



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MIMS Hong Kong

MIMS (Hong Kong) Ltd

37th Floor, Citicorp Centre, 18 Whitfield Rd, Causeway Bay, Hong Kong

  • +852 2559 5888
  • enquiry.hk@mims.com