Japan

PRODUCTS & SERVICES

We provide tailored solutions to leading pharmaceutical companies and established healthcare institutions across the world.

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Marketing Platform

We provide comprehensive coverage in award-winning magazines such as MIMS Doctor, MIMS JPOG and MIMS Oncology. Coverage includes local and regional industry updates, expert opinions, case studies, medical symposium highlights and more.

To enhance the effectiveness of outreach initiatives towards the healthcare community, we provide the following services:

  • Advertisements
  • Targeted email marketing
  • Market research and surveys
  • Materials for Continuous Medical Education (CME)

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Medical Communications

We have a large team of medical communications writers, editors, creatives and project managers who collaborate to build compelling content for different uses. This can be for materials such as technical documents and dossiers, clinical papers and manuscripts as well as educational and brand-driven promotional materials.

Our team is capable of providing customised solutions suited to your business needs.

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日本語のサービス紹介はこちらのページをご覧下さい。
( MIMS Japanは、日本語での顧客対応が可能でございます。)

MIMS Japan
Business Team

Mitsuki Watanabe

Business Manager, Medical Communications

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Mitsuki Watanabe
Business Manager, Medical Communications

Mitsuki Watanabe is a Business Manager, Medical Communications for the Japanese market – she is bilingual, fluent in both Japanese and English.

With a degree in International Communications and experience as a marketing researcher in the pharmaceutical industry, Mitsuki’s strength lies in quickly understanding clients’ needs and supporting them to have an excellent presence in the marketplace with MIMS’ tailored solutions.

As a result of the remarkable ability to build solid relationships with clients in a short period of time and to open new doors for the local team, Mitsuki won the ‘Rookie of the Year’ award among the entire MIMS Group for 2022.

Ken Hersche

Business Director Client Services, Medical Communications (Sales)

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Ken Hersche
Business Director Client Services, Medical Communications (Sales)

Joining MIMS Japan in 2023, Ken brings 17+ years of experience within the healthcare space. He started his career in healthcare advertising as a strategic planner in Japan from 2006, making the transition to client servicing in 2010. As a strategic planner, Ken took part in research and insight development, and he created strategy plans with the team for brands in the growth hormone, diabetes, osteoporosis, asthma, MS (multiple sclerosis), and cardiovascular categories.

In his role as part of the client services team, he worked within the following areas; diabetes (SGLT2, DPP-4 inhibitors, SMBGs) at a the global (launch) and local (Japan) level,  haemophilia (globally), asthma, osteoporosis, oncology, rare diseases (IPF) and general wellness (hand hygiene, braces and supports).

Ken has also taken part in key workshop together with clients, developing strategic insights on behavior change of key stakeholders (in haemophilia). Furthermore, he has contributed in the pre-launch brand planning of products through competitive simulation and brand development workshops (GI/iCCA).

Category Experience
Growth hormones, diabetes, osteoporosis, asthma, MS (multiple sclerosis), cardiovascular / lifestyle related diseases, oncology, rare diseases, haemophilia, oncology and general wellness.



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MIMS Japan

MIMS Japan Co., Ltd

Sumitomo Fudosan Shibakoen Tower, 2-11-1 Shibakoen, Minato-ku, Tokyo 105-0011, Japan

MIMS Japan 株式会社

〒105-0011 東京都港区芝公園2-11-1 住友不動産芝公園タワー

  • +81 3 6674 8385
  • enquiry.jp@mims.com