Cassie will focus on driving the strategic growth of the Medical Communications and Marketing Platform business units as 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭, 𝐌𝐞𝐝𝐢𝐜𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐔𝐧𝐢𝐭.

Following a degree in Medicinal and Pharmaceutical Chemistry, Cassie embarked on a marketing career in the pharmaceutical industry. With a reputation for commercial success, Cassie held positions ranging from Brand Manager to Marketing Director within top-tier pharmaceutical companies and ground-breaking biotech organisations.

Originally from the UK, in 2011 Cassie relocated to Singapore and with it came a move into medical communications, and ultimately, MIMS Group.

Under Cassie’s leadership, the team have built a reputation for excellence – forging strategic partnerships with clients in healthcare to deliver world class services across Asia and beyond.

Yuki brings 20 years of experience in developing and managing a variety of digital platform businesses across different domains. In 2002 he started his career at Recruit Co. Ltd. as a strategic planner for digital platform businesses in the education, travel, restaurant, and beauty-salon domains. In 2014 he moved to SMS Co. Ltd to enter the healthcare domain, building and directing new services for pharmacies and home-care nurses. In 2016 he joined MIMS Group to oversee the CIS business. In 2018, he held the post of EVP, Regional MPF Platform and Operations, responsible for the MIMS.com Platform and cross-functional IT teams.

Yasuyuki Hayashi (Yaz) is the Executive Vice President, MPF User Engagement Development, leading the planning, development and operations of medical information and education service at MIMS.

Yaz started his career as a software engineer and R&D researcher at Rakuten, a major e-commerce company in Japan. He also spent time as a project manager at a digital marketing development firm, Information Services International-Dentsu.

In the last six years, he moved over to the business side – handling global partner alliances, post-merger integrations, business turnarounds and accelerations for an online beauty media and fashion e-commerce business in Japan.

Yaz is now based in Singapore after joining MIMS in 2022. He has a PhD in Applied Physics in The University of Tokyo and a Bachelor in Physics from Osaka University.

Jackson is an APAC experienced business development and marketing professional with a proven track record in scientific research publishing and medical communication industries. He currently leads the business development team and is responsible in driving a customer centric and high-performing culture, enabling MIMS to offer best-in-class and innovative medical communication and education services to meet clients’ business objectives.

Prior to joining MIMS, Jackson held various roles including sales, marketing and product design for research and integrated content solutions at global publishing companies Elsevier and Wiley, supporting health institutions, life science and pharmaceutical companies with diverse needs – clinical research and publication, medical education and clinical decision support.

Jackson has an MBA at University of Michigan and B.S. in Business Administration at Pepperdine University.

Leong Wai Fun is the Director for Product, IT and Editorial of Clinical Decision Solutions (CDS). She leads a dynamic and passionate team with deep clinical and data management expertise in the development, delivery and support of evidence-based products.

Wai Fun began her career at MIMS since 1997 and has 25+ years of experience in handling a diverse range of operational functions: medical publishing, database management, business development, applications development, delivery management, and institutional sales and marketing.

Wai Fun is a Singapore registered pharmacist, holds a Graduate Diploma in Systems Analysis from NUS-ISS and is a certified Project Management Professional (PMP®).

Christine Fan is the Senior Business Director of Drug Listing for Hong Kong & Singapore. She is a dynamic veteran with 29 years of experience in the pharmaceutical marketing services industry.

Christine joined MIMS Group in 1991 and served in a variety of sales and marketing roles in medical journals, custom publications and drug directories for Taiwan, China, and Hong Kong. She held positions of Advertising Sales Manager, Business Manager, Marketing Services Manager, and Head of Division in the earlier years.

Apart from overseeing the Listing services in Hong Kong, Christine is also responsible for key account management of Japanese, European and US pharmaceutical companies.

Christine obtained her Bachelor of Arts degree from the Department of Chinese Literature, National Taiwan University, Taipei, Taiwan, in 1988.

As an experienced APAC business development and clinical professional, Ivan currently leads a passionate and customer-centric CDS business development team to provide and enable clinicians with MIMS’s evidence-based clinical content and decision support solutions. He is also responsible for designing and leading CDS business operations transformation.

Ivan brings over 15 years of experience, starting his career as a full-time Military Medical Expert and Emergency Department nurse, then moving into business development with medical device companies such as BBraun, Covidien and ZOLL. Prior to joining MIMS, Ivan held various roles including consultancy, sales, marketing and channel partner management for IBM Watson Health and was awarded IBM Watson Health top performer in the United States.

Ivan holds a Bachelor of Nursing from the University of Sydney and is currently a registered nurse with the Singapore Nursing Board.

Raymund Evangelista is the Director, Regional IT & Infrastructure, MPF. He leads cross-functional teams in the development, quality control, delivery, and support for the MIMS.com and MIMS Education platform. He currently supports the digital transformation of MIMS Group.

Raymund brings with him over 20 years of experience in various aspects of information technology. Growing in his career, Raymund has been in various roles such as Installation & Network Engineer, Senior Web Developer, Operations Supervisor, and Senior Network Support. Later in his career, he moved on as a Webmaster, Principal Systems Analyst, Solution Architect, and IT Manager, until he assumed his current role.

In 2018, Raymund joined MIMS Group and has since focused on IT management, IT strategy improvements, strengthening and building IT resources across APAC region. He is also responsible for the implementation and execution of technical solutions via the latest technologies that are available and highly impactful to our business and project needs.

Nigel leads the Client Services and Project Delivery teams for Singapore and Malaysia, for medical communications and the MIMS marketing platform. His key role is to ensure client service excellence across projects ranging from publications, events and digital projects.

Nigel has gained health communications experience across 3 APAC markets, having worked both with big pharma and global health communication agencies. His area of expertise is in brand strategy, multi-channel marketing, creative communications across various health communication verticals ranging from HCP, Consumer, OTC, DTP, Public Health and Publications.

His experience in communications has also given him a deep understanding on Consumer and HCP behaviors, developing targeted messaging strategy and in optimising the offline and online communication solutions for health brands.

Chris is a digital native with 13 years of experience in global and regional advertising campaigns. His expertise includes project and product management for brands and SaaS, product development, partnership management, high-traffic dashboard/platforms, large-scale regional campaign rollouts, influencer marketing, and creative and tech production.

He has produced globally recognized, award-winning online experiences for clients such as Nike, IKEA, Uber, Xbox, Microsoft, Bayer, Coca-Cola, Johnson & Johnson, Unilever and Singtel.