Songphon is currently the Business Director for Medical Marketing in MIMS Thailand. He oversees Thailand’s business operations and is heavily involved in driving the evolution of innovative digital solutions to deliver the company’s mission in empowering healthcare communities to improve patient outcomes.

With over 15 years of experience and success, Songphon led teams at Bumrungrad International Hospital, and at global pharmaceutical companies such as Novartis and AstraZeneca in the area of Commercial Leadership, Data-Driven Digital Marketing, Content Marketing Strategy, International Business Development, Pharmacy Operations, Marketing and Partnership Management to launch and commercialize blockbuster brands like Afinitor, Zometa, Femara, Casodex, Crestor, Symbicort and Pulmicort. He also successfully delivered many comprehensive digital marketing campaigns involving EDM, social media, influencer marketing, SEO, SEM, display and programmatic digital advertising to help unlock new market potentials and drive revenue growth of the hospital.

He brings to the team a wealth of experience across the healthcare industry which contributes and enable the team to provide holistic solutions, thus maximizing the business value that MIMS Thailand can bring to industry partners.

Songphon holds a BSc in Pharmaceutical Science with First-Class Honours from Chulalongkorn University in Bangkok and is currently a registered pharmacist with the Pharmacy Council of Thailand. He is also certified in User Experience Design (UX Design) from General Assembly Sydney, Australia.