Indonesia
PRODUCTS & SERVICES
We provide tailored solutions to leading pharmaceutical companies and established healthcare institutions across the world.
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Drug Listing
MIMS Drug Reference provides healthcare professionals with today’s drug prescribing information customised to each country’s healthcare setting (available in print, digital and mobile).
Pharmaceutical companies can be assured that the products they have listed with MIMS can be accessed conveniently by healthcare professionals.
Medical Communications
We have a large team of medical communications writers, editors, creatives and project managers who collaborate to build compelling content for different uses. This can be for materials such as technical documents and dossiers, clinical papers and manuscripts as well as educational and brand-driven promotional materials.
Our team is capable of providing customised solutions suited to your business needs.
MIMS Indonesia
Business Team

Ruth Theresia
Business Director, Medical Marketing, Indonesia
Country Representative, Indonesia
Ruth Theresia
Business Director, Medical Marketing, Indonesia
Country Representative, Indonesia
Ruth is responsible for leading the marketing teams of Drug Listing, Marketing Platform and Medical Communications in Indonesia. She has been in MIMS Group for more than 10 years and is also involved in the editorial processes, production and distribution of drug reference books and publications in Indonesia.
Ruth is trained as a chemist working in quality control department before moving on to marketing roles in PT. Geoservices and PT. Sumber Mitra Agung Jaya. She brings with her years of marketing experience to MIMS Indonesia team.

George Lim
Business Director, MedComms and MPF, Indonesia
George Lim
Business Director, MedComms and MPF, Indonesia
As Business Director, George will lead our MedComms and MPF services in Indonesia, building and deepening client partnerships, growing our footprint and enhancing digital solutions.
George brings over 15 years’ experience in pharmaceutical and healthcare across APAC, the Middle East, the US and Latin America.
George’s professional bases have included the UK, Malaysia, Hong Kong and Singapore. He holds an MSc in Immunology and Allergy from The University of Nottingham and a BSc (Hons) in Biotechnology (major in Human Health Science) from the University of Malaya. His continuous learning journey in business and brand management has garnered professional certificates from Harvard Business School, London Business School and The Open University.
Outside work, he enjoys reading, running, discovering local cuisine and mentoring rising talents.

Kevin Ben Laurence
Client and Society Partner
Kevin Ben Laurence, RPh, Apt, Ph, BCMTMS
Client and Society Partner
Kevin is the Client and Society Partner at MIMS Pte Ltd. He is supporting MIMS in formulation and implementation of strategies for business transformation and growth.
Kevin has been instrumental in supporting MIMS to forge partnerships with many notable healthcare organisations such as the World Health Organisation (WHO), International Pharmaceutical Federation (FIP), the International Society of Cardiovascular Pharmacotherapy (ISCP), the Federation of Asian Pharmaceutical Associations (FAPA), Asian Young Pharmacist Group (AYPG), International Pharmaceutical Students’ Federation (IPSF) and many more.
He graduated from the National University of Singapore (NUS) with BSc. Pharmacy (Honours) and the Universitas Pancasila with Pharmacist Profession Programme (Cum Laude). Kevin is the first and only pharmacist licensed by the Ministries of Health of three ASEAN countries, Ministry of Health Singapore, Ministry of Health Indonesia and Ministry of Health of Malaysia. He became the first Indonesian and Malaysian pharmacist to hold the title Board Certified Medication Therapy Management Specialist from the National Board of Medication Therapy Management (USA). Kevin is also holding leadership positions in international and regional non-governmental organisations, empowering pharmacists and healthcare professionals.
SMS Indonesia

Taiki Egawa
President, Medical Advertisement Service
Taiki Egawa
President, Medical Advertisement Service
Taiki Egawa serves as the President of PT. Senior Marketing System Indonesia, specializing in medical advertising solutions with a primary focus on B2C markets within the FMCG industry in Indonesia. In his role, Egawa is responsible for overseeing the company’s business growth, leading strategic planning, financial monitoring, and managing client relations.
Before joining PT. Senior Marketing System Indonesia, Egawa held the position of a field manager at a Japanese marketing company. Following the successful sale of the marketing company to a listed entity, he joined SMS Medical Ad as the General Manager to identify new market opportunities and develop strategies to expand the company’s reach and revenue.
In 2024, he was appointed to the role of President of PT. Senior Marketing System Indonesia.
CONTACT INDONESIA OFFICE
Drop us an inquiry today
MIMS Indonesia
PT. Medidata Indonesia
Gedung Aquarius, RT.5/RW.8, South Kebayoran Lama, Kebayoran Lama, South Jakarta City, Jakarta 12240
PT. Senior Marketing System Indonesia (SMS Indonesia)
The Belleza GP Office Tower, Lantai 17 OF 1, Jalan Letjen Soepono nomor 34, ArteriPermata Hijau, Kec. Grogol Utara, Kec, Kebayoran Lama Kota Jakarta Selatan, DKI Jakarta
- +62 21 729 2662
- enquiry.id@mims.com