Indonesia

PRODUCTS & SERVICES

We provide tailored solutions to leading pharmaceutical companies and established healthcare institutions across the world.

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Drug Listing

MIMS Drug Reference provides healthcare professionals with today’s drug prescribing information customised to each country’s healthcare setting (available in print, digital and mobile).

Pharmaceutical companies can be assured that the products they have listed with MIMS can be accessed conveniently by healthcare professionals.

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Medical Communications

We have a large team of medical communications writers, editors, creatives and project managers who collaborate to build compelling content for different uses. This can be for materials such as technical documents and dossiers, clinical papers and manuscripts as well as educational and brand-driven promotional materials.

Our team is capable of providing customised solutions suited to your business needs.

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MIMS Indonesia
Business Team

Ruth Theresia

Business Director, Medical Marketing, Indonesia
Country Representative, Indonesia

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Ruth Theresia
Business Director, Medical Marketing, Indonesia
Country Representative, Indonesia

Ruth is responsible for leading the marketing teams of Drug Listing, Marketing Platform and Medical Communications in Indonesia. She has been in MIMS Group for more than 10 years and is also involved in the editorial processes, production and distribution of drug reference books and publications in Indonesia.

Ruth is trained as a chemist working in quality control department before moving on to marketing roles in PT. Geoservices and PT. Sumber Mitra Agung Jaya. She brings with her years of marketing experience to MIMS Indonesia team.

Alfredo Fernando

Business Director, Medical Communications & Marketing Platform, Indonesia

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Alfredo Fernando
Business Director, Medical Communications & Marketing Platform, Indonesia

Alfredo is currently leading the Medical Marketing business in Indonesia. As a seasoned Business Leader in the healthcare sector, Alfredo has a track record of driving growth, optimizing operations, and delivering outstanding results. His expertise lies in developing and executing business strategies that align with organizational goals and drive profitability. With a deep understanding of the healthcare industry, he is adept at navigating regulatory requirements, managing complex projects, and forging lasting partnerships with stakeholders. He is always passionate about improving patient outcomes and enhancing the overall healthcare experience for all.

15+ years of professional experience in business, sales, & marketing management has allowed Alfredo to be exposed with both B2B B2C environment with healthcare-pharma and consumer retail fields in Indonesia. Prior to joining MIMS, Alfredo has helped and served customers in healthcare sector by providing solutions of valuable medical devices and pharmaceutical products during his services at Bernofarm Group and 3M; and did have some experiences in consumer retails business during his time at Lixil and Kalbe Group.

Kevin Ben Laurence

Client and Society Partner

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Kevin Ben Laurence, RPh, Apt, BCMTMS
Client and Society Partner

Kevin is the Client and Society Partner at MIMS Pte Ltd. He is supporting MIMS in formulation and implementation of strategies for business transformation and growth.

Kevin has been instrumental in supporting MIMS to forge partnerships with many notable healthcare organisations such as the World Health Organisation (WHO), the International Society of Cardiovascular Pharmacotherapy (ISCP), the Federation of Asian Pharmaceutical Associations (FAPA), Asian Young Pharmacist Group (AYPG), International Pharmaceutical Students’ Federation (IPSF) and many more.

He graduated from the National University of Singapore (NUS) with BSc. Pharmacy (Honours) and the Universitas Pancasila with Pharmacist Profession Programme (Cum Laude). Kevin is also a qualified pharmacist certified by the Ministry of Health Singapore and Singapore Pharmacy Council; and the Ministry of Health Indonesia and Indonesia Pharmacy Council. He became the first Indonesia pharmacist to hold the title Board Certified Medication Therapy Management Specialist from the National Board of Medication Therapy Management (USA). Kevin is also holding leadership positions in international and regional non-governmental organisations, empowering pharmacists and healthcare professionals.



SMS Indonesia

Taiki Egawa

President, Medical Advertisement Service

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Taiki Egawa
President, Medical Advertisement Service

Taiki Egawa serves as the President of PT. Senior Marketing System Indonesia, specializing in medical advertising solutions with a primary focus on B2C markets within the FMCG industry in Indonesia. In his role, Egawa is responsible for overseeing the company’s business growth, leading strategic planning, financial monitoring, and managing client relations.

Before joining PT. Senior Marketing System Indonesia, Egawa held the position of a field manager at a Japanese marketing company. Following the successful sale of the marketing company to a listed entity, he joined SMS Medical Ad as the General Manager to identify new market opportunities and develop strategies to expand the company’s reach and revenue.

In 2024, he was appointed to the role of President of PT. Senior Marketing System Indonesia.

 



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MIMS Indonesia

PT. Medidata Indonesia

Gedung Aquarius, RT.5/RW.8, South Kebayoran Lama, Kebayoran Lama, South Jakarta City, Jakarta 12240

PT. Senior Marketing System Indonesia (SMS Indonesia)

The Belleza GP Office Tower, Lantai 17 OF 1, Jalan Letjen Soepono nomor 34, ArteriPermata Hijau, Kec. Grogol Utara, Kec, Kebayoran Lama Kota Jakarta Selatan, DKI Jakarta

  • +62 21 729 2662
  • enquiry.id@mims.com