About MIMS

Established in 1963, MIMS is a multi-channel provider of drug information, medical education and services connecting healthcare communities. Our work empowers healthcare professionals to improve patient outcomes by facilitating knowledge exchange and better decision-making. Today, MIMS is present in 12 countries across Asia Pacific with approximately two million healthcare professional subscribers to its drug & resource portal, digital and print publications.

‘Serving healthcare professionals in Asia Pacific for over 50 years, MIMS is committed to providing tools to meet physicians' needs in their daily practice and supporting their lifelong learning’

Insightful. Progressive. Engaging.

Management

Yasunobu Sakai

Chief Executive Officer

Yasunobu Sakai is the chief executive officer of MIMS Pte. Ltd and serves as Director of Healthcare Division of Senior Marketing System Corporation Ltd.(SMS Co. Ltd.)

Yasunobu Sakai

Chief Executive Officer

Yasunobu Sakai is the chief executive officer of MIMS Pte. Ltd and serves as Director of Healthcare Division of Senior Marketing System Corporation Ltd.(SMS Co. Ltd.)

Masaki Takahata

Chief Financial Officer

Masaki Takahata is responsible for the organisation’s corporate functions which include mergers & acquisitions, accounting, finance, and legal as Chief Financial Officer.

Masaki Takahata

Chief Financial Officer

Masaki Takahata is responsible for the organisation’s corporate functions which include mergers & acquisitions, accounting, finance, and legal as Chief Financial Officer.

Sherlynn Tan

Vice President of Pharma Marketing Platform Service

Sherlynn Tan is responsible for the strategic plans and product roadmap for MIMS Pharma Marketing Platform Service, exploring advertising and platform-driven businesses across Asia.

Sherlynn Tan

Vice President of Pharma Marketing Platform Service

Sherlynn Tan is responsible for the strategic plans and product roadmap for MIMS Pharma Marketing Platform Service, exploring advertising and platform-driven businesses across Asia.

Tomo Nagahiro

Chief Operating Officer

Tomo Nagahiro is Chief Operating Officer for day to day leadership and general management of regional business activities and development.

Tomo Nagahiro

Chief Operating Officer

Tomo Nagahiro is Chief Operating Officer for day to day leadership and general management of regional business activities and development.

Kah Hoe Thang

Chief Information Officer

Kah Hoe Thang is the Chief Information Officer. In this role, Kah Hoe has regional responsibility for IT strategy, MIMS digital products and back office platforms.

Kah Hoe Thang

Chief Information Officer

Kah Hoe Thang is the Chief Information Officer. In this role, Kah Hoe has regional responsibility for IT strategy, MIMS digital products and back office platforms.

Caroline Walters

People & Culture Director

Caroline Walters is Director of People & Culture. Over the years, she has worked across diverse industries and geographies. Originally based in London, Caroline moved to Singapore for four years and now based in Australia.

Caroline Walters

People & Culture Director

Caroline Walters is Director of People & Culture. Over the years, she has worked across diverse industries and geographies. Originally based in London, Caroline moved to Singapore for four years and now based in Australia.

Empowering healthcare communities to improve patient outcomes

The Complete Solution with Our Team Approach

We deliver best outcomes through a multidisciplinary and integrated team approach. Our expertise draws on the skills of our entire team across Asia Pacific – exceptional scientific content creation with strategic marketing insights, impactful creatives, seamless project management, rigorous editorial standards and strict regulatory compliance.

Leveraging on our extensive reach and connection to healthcare professionals gives our clients an edge in targeting the right audience. By integrating digital strategies into your marketing mix, we create synergy and better ROI.

MIMS: Our History



MIMS Australia has been publishing medicines information since 1963. The acronym, MIMS, was derived from the original publication which was called Monthly Index of Medical Specialties.

1963

1969

1st edition of Drug Index for Malaysia & Singapore (DIMS) published.

Company renamed Havas MediMedia after acquisition.

1997

2001

Company renamed to MediMedia Asia after acquisition.

MIMS New Zealand founded.

Company renamed to CMPMedica after acquisition.

2004

2009

Asian Multimedia Publishing Excellence Award for use of digital technology at the Award. 

Axio Data Group acquires MIMS from United Business Media.

2013

2015

SMS + Mitsui & Co acquires MIMS.

MIMS Australia acquires eHealthWise Services.

2016



1963

MIMS Australia has been publishing medicines information since 1963. The acronym, MIMS, was derived from the original publication which was called Monthly Index of Medical Specialties.

1969

1st edition of Drug Index for Malaysia & Singapore (DIMS) published.

1997

Company renamed Havas MediMedia after acquisition.

2001

Company renamed to MediMedia Asia after acquisition.

MIMS New Zealand founded.

2004

Company renamed to CMPMedica after acquisition.

2009

Asian Multimedia Publishing Excellence Award for use of digital technology at the Award. 

2013

Axio Data Group acquires MIMS from United Business Media.

2015

SMS + Mitsui & Co acquires MIMS.

2016

MIMS Australia acquires eHealthWise Services.

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