Yasunobu Sakai is the Chief Executive Officer of MIMS Pte. Ltd and serves as Director of Healthcare Division of Senior Marketing System Corporation Ltd. (SMS Co. Ltd.)

As CEO, Yasunobu leads a management team that works to deliver the company’s mission to empower healthcare communities to improve patient outcomes. Under his leadership, MIMS Group is building a progressive path to develop innovative digital solutions for healthcare publishing and knowledge sharing among industry professionals across Asia.

In 2000, he began his career at Accenture in Tokyo, specialising in supply chain management and later, operations management for multinational clients.

In the following years, he worked in various upper management positions at Tanita Corporation where he played a key role driving global, commercial and government accounts while building partnerships with Japan’s leading businesses such as Toshiba, Sharp, Fujitsu and Kirin.

Yasunobu went on to become President and CEO of Tanita HealthLink Corporation in 2008, responsible for steering the healthcare division business to launch three new business units and several cloud based digital solutions.

Following his successful tenure, Yasunobu moved to Singapore from Japan to lead MIMS Pte. Ltd. in 2015.

Yasunobu holds a Bachelor of Science in Management with a major in Finance & Information Systems from State University of New York.

Masaki Takahata is the Chief Financial Officer of MIMS Pte Ltd and he is responsible for the organisation’s corporate functions which include mergers & acquisitions, accounting, finance, and legal.

Masaki began his career at KPMG AZSA LLC as an auditor responsible for multiple MNC clients in Japan. As a management consultant, Masaki’s high order of professionalism, industry insight, local knowledge and hands-on approach accomplished multiple successful turnarounds for corporations in his portfolio.

In 2013, Masaki expanded his role and responsibilities at SMS Co. Ltd. He led several teams involved in corporate planning, investor relations, mergers & acquisitions as well as business process re-engineering in implementing ERP systems. He later successfully spearheaded acquisition of MIMS and later moved to Singapore to join the MIMS Group.

Masaki is a Japanese Certified Public Accountant and holds a degree in economics from Tokyo University.

Victor leads the medical communications business unit as regional Vice President. Under his leadership the MIMS medical communications business unit is becoming a globally recognised agency – forging strategic partnerships and building its reputation for excellence.

Victor places a premium on leadership, inspiration and collaboration and has created a culture where the MIMS medical communications team can innovate and solve problems in a holistic way.

Prior to joining MIMS, Victor led teams at global pharmaceutical companies Pfizer and Merck, and at international healthcare agencies at OMNICOM, to launch blockbuster brands Lipitor and Vytorin, among others.

Victor has an MBA in marketing at Indiana University and B.A. in political science at Duke University.

Cassie Humphreys is the Group Vice President for Singapore and Malaysia, tailoring innovative, behavior-changing, multichannel solutions to the needs of regional and global healthcare clients.

Following a degree in Medicinal and Pharmaceutical Chemistry, Cassie embarked on a marketing career in the pharmaceutical industry. With a reputation for commercial success, Cassie held positions ranging from Brand Manager to Marketing Director within top-tier pharmaceutical companies and ground-breaking biotech organisations.

Originally from the UK, in 2011 Cassie relocated to Singapore and with it came a move into medical communications, and ultimately, MIMS Group.
Under Cassie’s leadership, the team have built a reputation for excellence – forging strategic partnerships with clients in healthcare to deliver world class services across Asia and beyond.

Yuki Ishii is the Vice President for Digital Platform & IT and is responsible for the MIMS.com Platform and cross-functional IT teams. He is currently leading the digital transformation of MIMS Group.

Yuki brings 16 years of experience in developing and managing a variety of digital platform businesses across different domains. In 2002 he started his career at Recruit Co. Ltd. as a strategic planner for digital platform businesses in the education, travel, restaurant, and beauty-salon domains. In 2014 he moved to SMS Co. Ltd to enter the healthcare domain, building and directing new services for pharmacies and home-care nurses. In 2016 he joined MIMS Group to oversee the CIS business, until he assumed his current role in 2018.

Leading the Australasian region, Robert has several roles – CEO & Executive Director for MIMS Australia and MIMS New Zealand (ANZ), CEO and Executive Director of eHealthWise Services and currently a Board Member of the MSIA (Medical Software Industry Association) in Australia.

His corporate responsibility is to drive the strategy, P&L, growth and operations across these 3 Asia-Pacific businesses, working closely with our Group CEO and Executive Team (Singapore HQ).

Robert led the acquisition of eHealthwise Services in January 2014 to SMS Co Limited, and assisted our Tokyo HQ team with the October 2015 MIMS Group acquisition.

Robert continues to focus on M&A opportunities across the region and has worked with our Shareholder owners, SMS Co, since 2013.

Robert is University Degree qualified – Bachelor of Commerce (Majors in; International Business, Technology delivery, Strategy/Marketing/Advertising/Brand Building) – he provides MIMS with 25 years of diverse skills; with significant APAC experience, Board Leadership, Corporate Governance and IP Commercialization across Public and Private Companies.

Yang Xuan has over 20 years of working experience in healthcare communications.

CME and KOL management were the major responsibilities for her first 5 years working under McCann healthcare in Tokyo, Shanghai, New Jersey and Beijing.

She became the Managing Director one year after she joined Euro RSCG Life China (Havas Life). Her responsibilities were not only business development, but she was also responsible for business operations. Her 8 years of extensive working records had left Euro RSCG Life a best business winning records in both Rx and OTC brands, rich long-term serving client list, many domestic and international creative awards, and efficient campaign awards winner as a perfect ending.

MIMS had motivated Yang Xuan to return to major healthcare communication agency from her own firm, she has built a strong and trusted team here, long-term dedication, in-depth understanding to this market, most up-to-date communication concept and multi-channel tool design, smart phone based platform delivery in particularly has enabled MIMS to become the leading agency among chaos.

Lee Changho is responsible for healthcare business which provides important drug information to medical institutes, medical IT providers, academic institutes and governmental agencies in Korea.

He has 16 years of experience in the healthcare industry and joined MIMS Group in 2008. He leads the digital healthcare business team, consisting of sophisticated and well-experienced staffs who have a broad knowledge of the Korean healthcare market.

He began his career in the pharmaceutical industry as a programmer and moved on to the role of a business manager until 2016. Since then, he has been responsible for various aspects of MIMS Korea’s healthcare business as a vice president for the Korea branch office.

Dr. Monica Sood Bhatia is leading Business for CIMS Medica that involves services like Pharma Marketing, Healthcare Data, Events, exploring advertising and platform-driven business across India & Middle East.

Dr. Monica has an experience over 20 years in healthcare media, IT and marketing, encompassing product development & management, business development and publication management. From being a head professor at a medical college & healthcare mentor for top management institute to working for a company like Hindustan Unilever and completing more than 12 years at MIMS, she believes in learning and adding value in every step of life.

She is a dentist by qualification & a topper of the university holding a MBA degree from Symbiosis Institute of Business Management and a GMP Degree from Harvard Business School, Boston USA.

Dr. Monica has been awarded with Global Achievers Award 2019 in Moscow, Russia, Prime Leader in Globe Premium Awards at Palazzo Versace, Dubai, Healthcare Personality of the Year in 7th MT India Healthcare Awards and Business Transformational Leader of The Year by ABP News. She is a fellow member of Institute of Directors & also member of varied prestigious associations and bodies like Confederation of Indian Industry, EU Chambers Of Commerce, Indo-Arab Chamber of Commerce and Industries, PHD Chamber of Commerce & Indian Business Group.

Tatsuya Koike is the Head of MIMS Regional Career Business. He leads regional teams in providing recruitment services and placement of healthcare professionals in clinics and hospitals in Asia Pacific.

Tatsuya began his career at MIMS’s parent company, Senior Marketing System (SMS) Co. Ltd. in Japan in 2007 as a Sales Representative of Media Division. He quickly progressed to become the Marketing Manager of Media Planning Division in 2008 and then the Product Manager of Care Vision. He became the Business Development Manager of Overseas Division in 2013 and was the Director of SMS Asia Pte. Ltd. in Singapore for 2 years before joining MIMS Group in 2017.

Tatsuya has more than five years of experience in Business Development and Management of Medical and IT sectors. He holds a Bachelor’s Degree in Chemistry at Saitama University, Japan.

Sohil Goswami is the Director of CEO Office responsible for designing and executing company-wide strategic initiatives in close collaboration with the MIMS Group CEO. In addition, he is also leading the Drug Listing Business Unit for key markets in South East Asia, focusing on new business strategies and adoption of digital best practices.

Sohil graduated in South East Asian studies with a major in Japanese language, from India. He started his career in 2007 in Japan, where he represented India in the JET program. In 2009 he joined NEC Corporation, Tokyo where he led IT Project Management for South East Asian markets. He joined Deloitte Tohmatsu Consulting in 2015 and worked with many Global and Japanese MNCs with projects focusing on business process transformation, digital initiatives and value chain innovation. With over 10 years of working experience with leading global corporations, Sohil joined MIMS Group in 2019 bringing global and Japanese best practices to the MIMS ecosystem.

Sohil is a certified Project Management Professional (PMI-PMP), a lean sigma practitioner and is currently pursuing MBA from National University of Singapore.