About MIMS
Established in 1963, MIMS is a multi-channel provider of drug information, medical education and services connecting healthcare communities. Our work empowers healthcare professionals to improve patient outcomes by facilitating knowledge exchange and better decision-making. Today, MIMS is present in 13 countries across Asia Pacific with approximately two million healthcare professional subscribers to its drug & resource portal, digital and print publications.
‘Serving healthcare professionals in Asia Pacific for over 50 years, MIMS is committed to providing tools to meet physicians' needs in their daily practice and supporting their lifelong learning’
Insightful. Progressive. Engaging.
Group Management
Yasunobu Sakai
Chief Executive Officer
Yasunobu Sakai is the chief executive officer of MIMS Pte. Ltd and serves as Director of Healthcare Division of Senior Marketing System Corporation Ltd.(SMS Co. Ltd.)
As CEO, Yasunobu leads a management team that works to deliver the company’s mission to empower healthcare communities to improve patient outcomes. Under his leadership, MIMS is building a progressive path to develop innovative digital solutions for healthcare publishing and knowledge sharing among industry professionals across Asia.
In 2000, he began his career at Accenture in Tokyo, specialising in supply chain management and later, operations management for multinational clients.
In the following years, he worked in various upper management positions at Tanita Corporation where he played a key role driving global, commercial and government accounts while building partnerships with Japan’s leading businesses such as Toshiba, Sharp, Fujitsu and Kirin.
Yasunobu went on to become President and CEO of Tanita HealthLink Corporation in 2008, responsible for steering the healthcare division business to launch three new business units and several cloud based digital solutions.
Following his successful tenure, Yasunobu moved to Singapore from Japan to lead MIMS. Pte. Ltd. in 2015.
Yasunobu holds a Bachelor of Science degree in Management with a major in Finance & Information Systems from State University of New York.
Masaki Takahata
Chief Financial Officer
Masaki Takahata is responsible for the organisation’s corporate functions which include mergers & acquisitions, accounting, finance, and legal as Chief Financial Officer.
Masaki began his career at KPMG AZSA LLC as an auditor responsible for multiple MNC clients in Japan. As a management consultant, Masaki’s high order of professionalism, industry insight, local knowledge and hands-on approach accomplished multiple successful turnarounds for corporations in his portfolio.
In 2013, Masaki expanded his role and responsibilities at SMS Co,,Ltd. He led several teams involved in corporate planning, investor relations, mergers & acquisitions as well as business process re-engineering in implementing ERP systems. He later successfully spearheaded acquisition of MIMS and later moved to Singapore to join the MIMS team.
Masaki is a Japanese Certified Public Accountant and holds a degree in economics from Tokyo University.
Empowering healthcare communities to improve patient outcomes
The Complete Solution with Our Team Approach
We deliver best outcomes through a multidisciplinary and integrated team approach. Our expertise draws on the skills of our entire team across Asia Pacific – exceptional scientific content creation with strategic marketing insights, impactful creatives, seamless project management, rigorous editorial standards and strict regulatory compliance.
Leveraging on our extensive reach and connection to healthcare professionals gives our clients an edge in targeting the right audience. By integrating digital strategies into your marketing mix, we create synergy and better ROI.
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