MIMS’ Chief Marketing Officer interviewed by Campaign Asia-Pacific
Why a niche pharma publisher is getting business from BMW? As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done. FWD was one of the first non-medical clients for MIMS Blockbuster drugs such as Lipitor, …
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